Bien Dire – Visual Identity Design for an Astrology Practice

Context:

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"Bien Dire" is an astrology practice dedicated to providing guidance and deeper understanding of life through the stars and planets. Aiming to reflect the precision and elegance of their craft, "Bien Dire" sought to develop a visual identity that combines mystery, serenity, and a touch of modern sophistication.

Objectives:

• Create a logo that evokes the timeless wisdom of astrology while capturing the unique essence of "Bien Dire".
• Design a business card that complements the logo, providing a coherent and memorable communication tool.
• Ensure the new visual identity is versatile and adaptable to various mediums, such as the website, printed materials, and online presentations.

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Solutions:

• Close collaboration with "Bien Dire" to fully understand their vision and the values they wish to convey.
• Exploration of various astrological symbols and the creation of a design that harmoniously blends tradition and modernity.
• Presentation of multiple design drafts to refine the final choice and ensure the selected visual resonates with the "Bien Dire" brand.
• Use of graphic design software to guarantee optimal visual quality and adaptability across all media platforms.

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Results:

A refined logo and business card for “Bien Dire” that seamlessly blends with the world of astrology while standing out through a modern and minimalist design.
The rollout of this new visual identity strengthened “Bien Dire’s” online presence and enhanced its recognition among clients seeking professional and personalized astrology services.
This new identity not only solidified the brand image of “Bien Dire,” but also fostered deeper engagement with their audience — leading to increased customer loyalty and improved visibility in the astrology market.

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