Visual Identity and Website Redesign – Shopbiere

Context:

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Shopbiere is a company dedicated to the sale of craft beers. The project aimed to modernize its visual identity and redesign the website to offer a more engaging user experience.

Objectives:

• Create a modern and appealing visual identity that reflects the spirit of Shopbiere.
• Redesign the website to improve user experience and streamline navigation.
• Highlight the wide variety of craft beers offered.

Solutions:

• Visual Identity:
  Development of a new logo and a fresh color palette inspired by the world of craft beer.
• Website Redesign:
  Complete restructuring of the site architecture, improved navigation, and integration of appealing visuals for each beer category.
• Product Photography:
  Creation of high-quality visuals to showcase the variety of beer brands.

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Results:

Successful delivery of a modern visual identity and an engaging website, strengthening Shopbiere’s online presence and boosting customer engagement.

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