Visual Identity Design for Partner Sam

Context:

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Partner Sam is a new IT support and maintenance company preparing to launch its website. The goal was to create a single, engaging page featuring a cowboy mascot, a clear description of services, and a contact form. The page needed to be modern and responsive, with visual elements that instantly establish the brand’s unique identity.

Objectives:

• Establish the brand’s visual identity from the very beginning.
• Create a fun and memorable cowboy mascot to represent the company.
• Design graphic assets for a website built on a content management system (CMS).

Solutions:

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Modern Design:

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A clean and modern layout was developed using a warm, welcoming color palette dominated by shades of brown, red, and yellow — echoing the spirit of the American West.

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1. Logo: A bold and memorable logo for the "Partner Sam" brand, incorporating a cowboy hat as a signature element.

2. Illustration of Mascotte :

A playful, comic-style drawing of a cowboy at a computer — blending Western charm with modern IT expertise.

3. Styles and Components:

High-fidelity mockups designed in Figma, presenting the full layout of the homepage with integrated branding elements — logo, mascot, service sections, and a functional contact form.

4. Typography Choices:
Linux Libertine Display Capitals was used for body text, while Linux Libertine Capitals was applied to headings.

Graphic Components:
Buttons, forms, icons, and other UI elements were designed to ensure visual consistency across the entire website.

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Page structure:

1. Header:
   Logo of the company "Partner Sam" featuring a cowboy hat.
   Slogan: "IT Support and Maintenance"
2. Main Section:
   Catchy title: "Howdy Partner!"
   Service Description:
   Illustration of a cowboy sitting at a computer, symbolizing IT support.
3. Contact Section:
   Contact form with fields for name, email, and message.
   Submit button.
   Social Media Icons:
   Links to the company's Instagram, LinkedIn, and email.

Results

1. Strong Brand Identity:
   The creation of a distinctive logo and unique mascot immediately sets Partner Sam apart in the IT services market.
2. Visual Consistency:
   The graphic styles, components, and typography choices ensure a smooth and professional user experience.
3. User Engagement:
   The attractive design and interactive elements encourage visitors to explore the site and engage with its content.

This project aims to deliver a unique and memorable user experience by blending an original cowboy theme with modern, professional IT services.

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